Fashion printing once again entered Shengze,
Demystifying the magic of Caidu Digital
Let IKEA, H&M, Haicang House and other big brands
Brush it and choose it?
High quality wins high-end customer market
Sai Pea Penetration Ink is one of the earliest pioneers in the printing consumables industry in China. It is aimed at the three major pain points of “whitening, turning, and contrast” that cannot be solved by the digital printing industry. Senior engineer Zhu Caimei's post-doctoral team reached a strategic cooperation. The China Textile Federation, Xiamen University and other technical experts team participated in the project. Together with the top experts in the ink industry led by Chairman Li Qinming, the company's top experts in the ink industry have achieved five years of research and development, and achieved a major breakthrough in the industry. It can solve the high-permeation ink of the three major pain points in the digital printing "whitening, turning, and positive contrast" industries. Sai Pea Penetration Ink achieves the full fusion of ultra-fine nano-factors and dye molecules. When the temperature is sublimated, the ink can penetrate into the fiber molecules of the fabric to achieve a strong penetration effect. At present, Sai Peacock's “Infiltration Ink” has begun to be exclusively produced and sold in the world, and has been used in large quantities in world famous brand textile manufacturers. Caidu Digital has developed a number of high-end brand customers with unique high-tech products on the market----Sai Pea Penetration Ink has achieved great success.
Safran Penetration Ink
Shen Yuchen, the helm of Caidu Digital, officially retired in 2004 and returned to his hometown of Jiangsu a year later to join the textile industry. After a period of dyeing, I really participated in the printing industry since 2006.
Shen Yuchen said that the entire Shengze digital printing market has started almost nine years ago, but the current price competition is too fierce, so there are not many companies that can really develop. Shen Yuchen believes that customers who rely on price competition for domestic sales lack more stickiness. Sex, so Caidu Digital is currently taking the direction of foreign trade, facing the high-end market, which can better guarantee the quality of products, and their biggest orders now come from IKEA, H&M, Haishu House.
Print photos on site
Many people's understanding of IKEA products is mostly household items. How to combine digital printing with household goods to create more added value, Shen Yuchen answered questions for us. At present, Caidu Digital is mainly responsible for IKEA bedding, children's game tents and other products similar to disposable consumer goods, because IKEA has very high requirements for all aspects of goods, so Caidu Digital obtains through high-tech products and technologies such as ink penetration. The trust of brand customers. M, Haishu House.
Print photos on site
Caidu Digital's current cooperation brands are mainly based on processing. This is based on the experience of Shen Yuchen's printing experience for many years. It does not directly produce blind finished products, because the experience of Caidu Digital needs to be accumulated at this stage, and the scale needs to be gradually expanded step by step. Shen Yuchen’s positioning for the company is very clear. Caidu Digital is more adept at processing, and currently does not choose to cross-border participation in finished product trade.
Good printing, the choice of ink is the key
Caidu Digital introduced to reporters that they used ink for two years - Sai Pea Penetration Ink. Sai Peacock ink is characterized by good permeability and is suitable for fabrics of silk. At the beginning, Caidu Digital and the game peacock tried four inks before and after. For the early printing effect, Shen Yuchen personally participated in the test, and only used the standard before using it. In the end, Caidu Digital used the peacock trial. An ink and it was pushed to H&M. Under the environment of environmental protection, direct injection is also a relatively serious area of water pollution, so Caidu Digital is very satisfied with the penetration of ink by Peacock. As long as the osmotic ink of Sai Peacock is used on the original digital printer, it can effectively solve the three major pain points in the digital printing industry: whitening, turning, and positive contrast, achieving direct injection and watermarking effects.
In 2016, Caidu Digital undertook orders from Wal-Mart. In November last year, it began to cooperate with IKEA, and Caidu Digital and brand customers maintained a very good stickiness. In fact, the size of Caidu Digital is medium, and the price advantage is not obvious, but why are these brands willing to choose it? Many customers say that after the comparison of more than a dozen digital printing companies, the quality of Caidu Digital A strategy is very agreeable, so it is said that high quality has won them the favor of big brands.
Infiltration ink solves the industry
"Three major pain points"
Shen Yuchen said: In the digital thermal transfer industry, due to ink technology, it has to face three major pain points in the industry: the color after thermal transfer is only printed on the surface of textile fabrics, and the fabrics such as swimsuits, uppers, and home textiles are reversed by hand. Or a pull will reveal a white background without color printed on it, this is the industry's first pain point - "white", seriously affecting product quality. Second, since ordinary ink is only printed on the surface of the fabric and does not penetrate into the interior, after making clothes and scarves, the white thread is exposed at the needle thread of the fabric, which seriously affects the beauty of the clothes and the quality of the product. This is the second pain point - "Turning over". Third, since ordinary ink can only transfer one side in thermal transfer, the color penetrates into the opposite side, causing some thick fabrics to have a very different color between the front and the back, especially chiffon, silk scarves and the like. Products with large positive and negative chromatic aberrations are very uncoordinated to wear on the body. It is not good to see. This is the third biggest pain point - "positive contrast."
Before the advent of osmotic ink, the traditional printing factory wanted to carry out enterprise transformation and upgrading. It has a very high threshold. It must invest a million yuan in direct injection equipment to meet the end customer's demand for product quality, but the direct injection is not only the initial investment. It is also subject to the process of washing and desizing of third-party factories, affecting the delivery period, and the direct injection is not in line with the overall policy of “Healthy China” and “Beautiful China”. It has pollution emissions. In case of national environmental inspection, it must be suspended for rectification. , does not meet the corporate sustainable development philosophy. Now the emergence of osmotic ink can comprehensively solve the three major pain points in the industry of “whitening, turning, and contrasting”. There is no increase in capital investment for printing factories, increase personnel costs, and no environmental problems. After receiving the order, the successful listing of “Sai Peacock” osmosis ink will surely divide a large number of sputum from direct injection, watermark, printing and dyeing, etc., triggering the technological revolution of the entire printing industry.
Shen Zong and the fashion print photo